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Eagle Wings Cinematics

EagleWings Cinematics singapore

The Starting Point

When Tan Sri Runme Shaw (1901-1985) came in Singapore from Ningbo, Shanghai in 1924, he created the Shaw Organisation. Shaw Yuh Hsuen, a Shanghai textile businessman, raised him as the third of seven children (1867-1920).

Runme and his brothers had a film firm called Unique Film Productions (aka Tian Yi Film Co) in Shanghai, where they made’silent films.’

The brothers were dissatisfied with their native market and sought commercial prospects overseas, particularly in Southeast Asia. This responsibility was handed to Runme, the distribution manager. Originally. Indochina was Runme’s destination, where he wanted to connect with film distributors. He was refused permission to land there, as destiny would have it. He ended up in Singapore instead. Sir Run Run Shaw, his sixth brother, joined him two years later (1907-).

The Shaws had 139 theatres in Singapore, Malaysia, Thailand, Indonesia, and Indo-China by 1939. The Shaws acquired or constructed some, while others were leased or managed in collaboration with their owners. All of the theaters were handled by ‘Malayan Theatres Limited,’ a Shaw Brothers Limited affiliate.

In Singapore, the Shaws moved from the Empire to the Alhambra on Beach Road, a brick structure. This was soon after Tan Cheng Kee, the original owner, died and his family’s lease expired.

The Alhambra was Singapore’s first air-conditioned theater, showing films like Errol Flynn’s Robin Hood to sold-out audiences.

Around the same time, Shaw took over management of the Marlborough cinema on North Bridge Road. It mostly screened Chinese films, with the odd Indian film thrown in for good measure. The Alhambra and the Marlborough theatres are both located on the current location of Shaw Towers.

Before the Japanese occupation, other major Shaw theatres in Singapore were the Pavilion, Roxy, Palacegay (later renamed Oriental), Royal, New Star, Palace, and Queens. The Grand, Central, and Sun theatres were located inside the New World. The Atlantic, Sky, and Globe theatres were all located inside the Great World.

During this time, 70% of the movies played in these theaters were American, 16% were British, and 13% were Chinese. Shaw’s films were released through the ‘Eastern Film Agency,’ the company’s distribution arm.

Newsreels were short films that aired before each broadcast. Until the invention of television, newsreels from companies like Pathe were a vital source of information for the general population. Shaw’s Unique Film Productions studio created some of the newsreels chronicling China. The Shaw Newsreel Film Unit covered happenings in Malaya.

Shaw controlled the exhibition scene in Malaysia, with theaters all across the nation.

Shaw Brothers Limited had 35 businesses under its umbrella by 1965. The corporation held 130 theatres in Singapore and Malaysia, as well as 9 amusement parks and three production studios in Hong Kong, Singapore, and Kuala Lumpur.

Another two members of the second generation, Mr Harold Shaw, son of Sir Run Run, and Mr Shaw Vee King, son of Tan Sri Runme, joined the family company in the 1960s. They were shuttled between Singapore and Hong Kong to work in the film industry in various capacities.

Both Harold and Vee King started aggressively engaging in foreign film festivals in order to get items for the Shaw circuit’s expanding demand.

Singapore, 16 January 2018 – Shaw Theatres Lido IMAX, Singapore’s first and biggest IMAX® theater, will be closed for upgrades from January 17 to 24, 2018. A new high-gain silver screen and a new sound system will be among the upgrades.

It’s been almost seven years since Lido IMAX initially opened its doors to the public in May 2011 and enthralled moviegoers with the world’s most immersive cinematic experience. Fans can expect even more power and accuracy from IMAX’s next-generation sound system as a result of the modifications.

“Bringing in IMAX in 2011 was a key move and milestone for Shaw Theatres,” stated Mr. Mark Shaw, Director, Shaw Organization Group of Companies.

It has enabled us to provide our customers with the finest possible movie-going experience. We continue to believe in the high quality that IMAX provides, and we will invest in new technology so that our customers can see a picture the way the artist intended.”

The new sound system now includes 12 separate channels, as well as a sub-bass that can go an octave lower than ordinary sound systems. This new IMAX 12-channel system includes new loudspeakers on the roof above the audience, as well as more on the sides. You’ll get a new sort of sensory sound experience whether you hear a pin drop or feel the heart-pounding intensity of a volcano.

The present 5.1 sound system, on the other hand, is based on six audio channels (front left and right; back left and right; and two centre speakers). The IMAX 12-channel system has two extra side speakers and four ceiling speakers, allowing sound to appear from wherever in the theater, even above.

IMAX® enthusiasts may continue to enjoy The IMAX® Experience at Shaw Theatres Waterway Point IMAX (Punggol) and Shaw Theatres JCube IMAX throughout the upgrade (Jurong East).

On January 25, 2018, Shaw Theatres Lido IMAX will return with Maze Runner: The Death Cure in IMAX 3D.

The Digital Theatre System at IMAX

The Digital Theatre System at IMAX provides the most immersive cinematic experience available. For starters, the projection technology used by IMAX produces crystal-clear visuals. The dual projection technology simultaneously projects left- and right-eye pictures, minimizing depth distortion in fast-moving scenarios.

The audio technology at IMAX produces laser-aligned digital sound for the most precise and lifelike sound pictures with the widest dynamic range possible. This allows the sound to be clear enough to hear a pin drop and accurate enough to pinpoint its exact location! Then there’s IMAX’s specially designed theater geometry.

This increases your field of vision. The highgain screen produces very bright visuals with an unrivaled 3D experience. The screen is also slightly curved and sits closer to the audience, resulting in a bigger effective screen with a 20 to 230 percent increase in screen area.

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