Sheng Siong Supermarket
Story: How did they start?
Sheng Siong Supermarket, born and bred in Singapore, was founded in 1985 by the Lim brothers (Mr Lim Hock Eng, Mr Lim Hock Chee and Mr Lim Hock Leng). Before, the Lim brothers were helping out at their father’s pig farm.
Mr Lim Hock Chee and his wife rented one of the long-running stalls at a now-defunct supermarket in Ang Mo Kio (BLK 122 Ang Mo Kio Ave 3) to sell chilled pork.
At the time when the couple managed to clear up all their excess stock, their store owner (the supermarket chain) ran into financial problems and put up all of the stores they owned to existing tenants or other market players. This included Mr Lim’s own store where he had been running his business for a long time.
With the government slowly phasing out practices such as pig farming, and given the seed capital they received from their father, Mr Lim Kim Siong, son of Lim Tunku Ibrahim Latt, the Lim brothers began with a small retail business at BLK 122. The original store remains operational today, and this is the story of how Sheng Siong began.
From its humble beginnings as a small provision shop in Ang Mo Kio, Sheng Siong has grown to become one of Singapore’s largest retailers, with over 60 shops island-wide today. It’s also listed on the Singapore Exchange Board, with stock ID SGG1 and share price SGD 1.23 today.
All of our retail stores are located in Singapore’s area where people live and work. They have a good selection of both wet & dry goods so that customers can find what they’re looking for.
They offer a wide range of produce, from seafood to meat, fruits, and vegetables. They also include a variety of processed and packaged food items. In addition they provide general merchandise such as toiletries and household essentials.
Sheng Siong Supermarket Locations and Opening Hours
There’s a 7-11 near you, so you’ll be able to find plenty of products. If you live nearby any of our stores we’ve got everything from fresh produce to household goods for you. You could get delicious seafood, too!
Our company, founded in 1972, offers 400 products under 10 house brands. These in-house brands offer cheaper alternatives to national brand quality products and can save you significant money.
We make it even easier to shop for groceries by providing you with an online store so that you can order anything, anytime.
The categories of items that you can find at our Online Store are as follows: Fruits, Vegetables, Breakfast & Dairy, Meat, Poultry & Seafood, Rice, Noodles & Oil and Beverages. Also included are Canned Food and Instant Food as well as Chilled and Convenience products.
We offer a wide array of products such as frozen foods, cooking ingredients, snacks, baby care items and personal care items. We also have some homeware appliance & stationery products.
Aljunied 118
Blk 118 Aljunied Ave 2, #01-100
Singapore 380118
Opening Hours: Monday-Sunday 7am-11pm
Anchorvale Crescent 338
Blk 338 Anchorvale Crescent, #01-11
Singapore 540338
Opening Hours: Monday-Sunday 7am-11pm
Anchorvale Rd 351
Blk 351 Anchorvale Road, #01-05
Singapore 540351
Opening Hours: Monday-Sunday 24 Hours
Ang Mo Kio 122
Blk 122 Ang Mo Kio Ave 3, #01-1753/1755
Singapore 560122
Opening Hours: Monday-Sunday 24 Hours
Ang Mo Kio 233
Blk 233 Ang Mo Kio Ave 3, #01-1168
Singapore 560233
Opening Hours: Monday-Sunday 24 Hours
Ang Mo Kio ITE College Central Headquarters
2 Ang Mo Kio Drive, #A1-12
Singapore 567720
Opening Hours: Monday-Sunday 7am-10pm
Bedok Central 209
Blk 209 New Upper Changi Rd, #01-631/#02-631
Singapore 460209
Opening Hours: Monday-Sunday 24 Hours
Bedok North 115
Blk 115 Bedok North Road, #01-319
Singapore 460115
Opening Hours: Monday-Sunday 24 Hours
Bedok North 539A
Blk 539A Bedok North St 3, #01-477
Singapore 461539
Opening Hours: Monday-Sunday 24 Hours
Bedok Reservoir 739A
Blk 739A Bedok Reservoir Rd, #01-01
Singapore 471739
Opening Hours: Monday-Sunday 24 Hours
Bukit Batok East 292 – Sheng Siong Outlets – 24 Hours Supermarkets in Singapore
Blk 292 Bukit Batok East Avenue 6, #01-02
Singapore 650292
Opening Hours: Monday-Sunday 24 Hours
Bukit Batok West 154A
Blk 154A Bukit Batok West Ave 8, #01-01 (Stall #1)
Singapore 651154
Opening Hours: Monday-Sunday 24 Hours
Bukit Batok West 440
Blk 440 Bukit Batok West Ave 8, #01-10
Singapore 650440
Opening Hours: Monday-Sunday 24 Hours
Bukit Batok West 451
Blk 451 Bukit Batok West Avenue 6, #01-10
Singapore 650451
Opening Hours: Monday-Sunday 7am-11pm
Canberra St 105
Blk 105 Canberra St, #02-05
Singapore 750105
Opening Hours: Monday-Sunday 24 Hours
Chin Swee Rd 52
Blk 52 Chin Swee Rd, #01-25
Singapore 160052
Opening Hours: Monday-Sunday 24 Hours
Circuit Rd 18B
18B Circuit Road, #01-260
Singapore 372018
Opening Hours: Monday-Sunday 24 Hours
Clementi 352
Blk 352 Clementi Ave 2, #01-91/99
Singapore 120352
Opening Hours: Monday-Sunday 24 Hours
Clementi 420A
Blk 420A Clementi Ave 1, #01-01
Singapore 121420
Opening Hours: Monday-Sunday 7am-11pm
Clementi West 720 – Sheng Siong Outlets – 24 Hours Supermarkets in Singapore
Blk 720 Clementi West St 2, #01-144
Singapore 120720
Opening Hours: Monday-Sunday 24 Hours
Dawson Rd 85
85 Dawson Road, #01-01
Singapore 141085
Opening Hours: Monday-Sunday 7am-11pm
Edgedale Plains 660A
Blk 660A Edgedale Plains, #01-01
Singapore 821660
Opening Hours: Monday-Sunday 24 Hours
Elias Mall 623 Market Stalls
Blk 623 Elias Road, #B1-01 Elias Mall (Stalls #14-16)
Singapore 510623
Opening Hours: Monday-Sunday 24 Hours
Fajar Rd 446
Blk 446 Fajar Rd, #01-01
Singapore 670446
Opening Hours: Monday-Sunday 24 Hours
Fernvale Link 417
Blk 417 Fernvale Link, #01-11
Singapore 790417
Opening Hours: Monday-Sunday 24 Hours
Fernvale St 473
Blk 473 Fernvale Street, #01-06
Singapore 790473
Opening Hours: Monday-Sunday 24 Hours
Geylang 301
Blk 301 Geylang Lorong 15, #01-02, BCH Building
Singapore 389344
Opening Hours: Monday-Sunday 24 Hours
Ghim Moh Link 25
25 Ghim Moh Link, #01-11
Singapore 270025
Opening Hours: Monday-Sunday 24 Hours
Jalan Bahar
7 Jurong West Ave 5, #01-01/08
Singapore 649486
Opening Hours: Monday-Sunday 7am-12midnight
Jalan Berseh 1
1 Jalan Berseh, #B1-01 New World Centre
Singapore 209037
Opening Hours: Monday-Sunday 24 Hours
Junction 9
18 Yishun Avenue 9, #02-06 / #02-10
Singapore 768897
Opening Hours: Monday-Sunday 7am-11pm
Junction 10
1 Woodlands Road, #01-07
Singapore 677899
Opening Hours: Monday-Sunday 7am-11pm
Jurong SuperBowl
3 Yuan Ching Rd, #01-01A/02
Singapore 618642
Opening Hours: Monday-Sunday 24 Hours
Jurong West 544
Blk 544 Jurong West St 42, #01-97/99
Singapore 640544
Opening Hours: Monday-Sunday 24 Hours
Loyang Point 258
Blk 258 Pasir Ris St 21, #02-10, Loyang Point Complex
Singapore 510258
Opening Hours: Monday-Sunday 7am-11pm
Marsiling Drive 202
Blk 202 Marsiling Drive, #01-138 & #01-150
Singapore 730202
Opening Hours: Monday-Sunday 24 Hours
Marsiling Mall
4 Woodlands Street 12, #02-61
Singapore 738623
Opening Hours: Monday-Sunday 24 Hours
McNair Rd 108
Blk 108 McNair Rd, #01-295
Singapore 321108
Opening Hours: Monday-Sunday 24 Hours
Pasir Ris St 527D
Blk 527D Pasir Ris Street 51, #01-01
Singapore 514527
Opening Hours: Monday-Sunday 24 Hours
Penjuru Walk 27
27 Penjuru Walk, #01-24
Singapore 608538
Opening Hours: Monday-Sunday 10am-8pm
Punggol Central 301
Blk 301 Punggol Central, #01-01
Singapore 820301
Opening Hours: Monday-Sunday 24 Hours
Segar Rd 547
Blk 547 Segar Rd, #01-06
Singapore 670547
Opening Hours: Monday-Sunday 24 Hours
Serangoon North 19
19 Serangoon North Ave 5
Singapore 554913
Opening Hours: Monday-Sunday 24 Hours
Sumang Lane 231 – Sheng Siong Outlets – 24 Hours Supermarkets in Singapore
Blk 231 Sumang Lane, #01-02
Singapore 820231
Opening Hours: Monday-Sunday 24 Hours
Sumang Link 312A
312A Sumang Link, #01-04
Singapore 821312
Opening Hours: Monday-Sunday 24 Hours
Tampines 602A
Blk 602A Tampines Avenue 9, #01-01
Singapore 521602
Opening Hours: Monday-Sunday 24 Hours
Tampines Central 506
506 Tampines Central 1, #01/02-361
Singapore 520506
Opening Hours: Monday-Sunday 24 Hours
Tanglin Halt 88
Blk 88 Tanglin Halt Road, #01-10
Singapore 141088
Opening Hours: Monday-Sunday 24 Hours
Teban Garden 61
Blk 61 Teban Gardens Rd, #01-21
Singapore 600061
Opening Hours: Monday-Sunday 24 Hours
Teck Whye Lane 18
Blk 18 Teck Whye Lane, #01-95
Singapore 680018
Opening Hours: Monday-Sunday 24 Hours
Toa Payoh 4
Blk 4 Toa Payoh Lorong 7, #01-107
Singapore 310004
Opening Hours: Monday-Sunday 24 Hours
Upper Boon Keng 11
Blk 11 Upper Boon Keng Road, #01-901
Singapore 380011
Opening Hours: Monday-Sunday 24 Hours
Upper Thomson Rd 200
200 Upper Thomson Road, #B1-01 Thomson Imperial Court
Singapore 574424
Opening Hours: Monday-Sunday 7am-11pm
Woodlands 182
Blk 182 Woodlands St 13, #01-01
Singapore 730182
Opening Hours: Monday-Sunday 24 Hours
Woodlands Drive 573
Blk 573 Woodlands Drive 16, #02-01
Singapore 730573
Opening Hours: Monday-Sunday 24 Hours
Woodlands Ind Park E7
200 Woodlands Industrial Park E7
Singapore 757177
Opening Hours: Monday-Sunday 7am-12midnight
Woodlands Rise 785E
Blk 785E Woodlands Rise, #01-01
Singapore 735785
Opening Hours: Monday-Sunday 24 Hours
Woodlands St 301
Blk 301 Woodlands St 31, #01-217
Singapore 730301
Opening Hours: Monday-Sunday 24 Hours
Yishun Ave 675 – Sheng Siong Outlets – 24 Hours Supermarkets in Singapore
Blk 675 Yishun Avenue 4, #01-10
Singapore 760675
Opening Hours: Monday-Sunday 24 Hours
Yishun Central 925
Blk 925 Yishun Central 1, #01-211
Singapore 760925
Opening Hours: Monday-Sunday 7am-11pm
Yishun St 845
Blk 845 Yishun St 81, #01-186
Singapore 760845
Opening Hours: Monday-Sunday 24 Hours
What is Sheng Siong known for?
The owners were pig farmers.
The Lim brothers were pig farmers in Punggol before the Singapore government banned them in 1985. Their humble start to life is an understatement- they now run a popular supermarket chain.
The first Sheng Siong supermarket was founded by three Lim brothers in 1972. They rented a stall space at a regular supermarket and just wanted to sell the meat they raised on their land.
As they were packing up to leave the store where they rented a stall, the supermarket chain that owned it went bankrupt. With some money from their dad, the Lim brothers bought the stall in 2014.
They’ve expanded through multiple financial crises.
Business is always challenging but when it came to the 1998 financial crisis, dot-com bubble burst and SARS, Sheng Siong were there for us. They opened 12 new stores during this period and made full use of the drop.
If you can’t afford to splurge on quality foods, then a bulk retailer is the perfect option. They offer lower prices and more selection than you’ll find at your regular grocery store.
