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Ntuc FairPrice Supermarket

Ntuc FairPrice Supermarket m

Story: How did they start?

1973 was a wondrous year for Singapore. They proudly held their first Chingay Parade and their doors to the Singapore Zoo were opened. The year of 1975 was also the beginning of NTUC Welcome when a co-operative supermarket opened at Block 192 in Toa Payoh Lorong 4. The first customer welcomed this store and henceforth, it became more popular.

Singapore was struggling during the 1973 oil crisis. People were unclear whether there would be a global food shortage and prices of everyday items went up.

In order to fight inflation and stabilize food prices, NTUC Welcome began selling food and essentials to the public at affordable prices. They continue to do this today with groceries that are both affordable and of high quality.

To this day, the Toa Payoh supermarket covers 10,000 sq. ft of floor area and is open weekdays from 10am-10pm & weekends from 9am-6pm. The newly opened Bukit Ho Swee branch will soon follow suit. The NTUC Welcome supermarket chain had its start in 1977 with eight stores spread all over Singapore. These markets can be found in housing estates like Tanjong Pagar, Marine Parade, and Jurong.

Apart from NTUC, there were also other unions that set up their own co-operatives to run supermarkets. One of these was the Singapore Employees Co-operative (SEC).

NTUC Welcome and SEC merged to form NTUCFPC in 1983, with the goal of instilling a sense of common identity and corporate culture. Their first step was to introduce a uniform for employees, followed by developing housebrand products for customers.

1980s: more and more Singaporean women are joining the workplace. Nowadays, working women also look for everyday items in supermarkets instead of wet markets. We are always exploring ways to improve and we have decided to expand our product range to include easy-to-prepare foods and the latest combination pack innovations. 

FairPrice’s Housebrand has been around for a long time and was first introduced in 1985. For years, it has brought better value to our customers, like cooking oils such as canola which are one of our best-selling products.

After we introduced our initial range of products, we thought to ourselves, “we need to provide as much value to our customers as possible!” We then broadened our product line-up to include household goods and clothing so you don’t have a tough time sorting out what you want.

Fairprice made the leap into the next decades by developing new retail formats. The emergence of the Mass Rapid Transit (MRT) system in Singapore in the late 1980s prompted FairPrice to locate stores near or at MRT stations and suburban shopping complexes. The success of the Cheers convenience stores started in the 1990s, leading to the establishment of FairPrice Extra and FairPrice Finest stores in 2000.

Ntuc FairPrice Supermarket Locations and Opening Hours

You can choose from a range of 107 FairPrice supermarkets in Singapore and 54 of them are open 24 hours a day, 7 days a week.

Ang Mo Kio Ave 10

453 Ang Mo Kio Ave 10

Singapore 560453

Opening Hours: Monday-Sunday 24 Hours

fairprice.com.sg

 

Ang Mo Kio Blk 215

215 Ang Mo Kio Ave 1, #01-877

Singapore 560215

Opening Hours: Monday-Sunday 24 Hours

 

Ang Mo Kio Blk 712

712 Ang Mo Kio Ave 6, #01-4056

Singapore 560712

Opening Hours: Monday-Sunday 24 Hours

 

Bedok North

212 Bedok North Street 1, #01-147

Singapore 460212

Opening Hours: Monday-Sunday 24 Hours

 

Bedok North Blk 89

89 Bedok North Street 4, #01-77/79

Singapore 460089

Opening Hours: Monday-Sunday 24 Hours

 

Bedok Reservoir Road

745 Bedok Reservoir Road, #01-3015

Singapore 470745

Opening Hours: Monday-Sunday 24 Hours

 

Bendemeer Road

30 Bendemeer Road, #01-871

Singapore 330030

Opening Hours: Monday-Sunday 8am-10pm

 

Bishan Blk 510

510 Bishan Street 13, #01-520

Singapore 570510

Opening Hours: Monday-Sunday 7am-11pm

 

Bishan North Blk 279

279 Bishan Street 24, #01-62/64

Singapore 570279

Opening Hours: Monday-Sunday 24 Hours

 

Boon Lay Shopping Complex

221 Boon Lay Place, #02-200, Boon Lay Shopping Complex

Singapore 640221

Opening Hours: Monday-Sunday 24 Hours

 

Bukit Batok East

280 Bukit Batok East Ave 3, #01-315

Singapore 650280

Opening Hours: Monday-Sunday 24 Hours

 

Bukit Batok MRT

10 Bukit Batok Central, #01-08

Singapore 659958

Opening Hours: Monday-Sunday 7am-11:30pm

 

Bukit Batok West

166 Bukit Batok West Ave 8, #01-256/258

Singapore 650166

Opening Hours: Monday-Sunday 24 Hours

 

Bukit Ho Swee

50 Havelock Road, #01-755

Singapore 160050

Opening Hours: Monday-Sunday 24 Hours

 

Bukit Merah Central

166 Bukit Merah Central, #01-3531 & #02-3531

Singapore 150166

Opening Hours: Monday-Sunday 7am-11pm

 

Buona Vista Community Centre

36 Holland Drive, #01-03/04/05

Singapore 270036

Opening Hours: Monday-Sunday 24 Hours

 

Cambridge Blk 43

43 Cambridge Road, #01-15

Singapore 210043

Opening Hours: Monday-Sunday 7am-11pm

 

Canberra Plaza

133 Canberra View, #B1-03/04, Canberra Plaza

Singapore 750133

Opening Hours: Monday-Sunday 8am-11pm

 

Canberra Road Blk 511

511 Canberra Road, #02-03

Singapore 750511

Opening Hours: Monday-Sunday 7am-11pm

 

Chai Chee

29B Chai Chee Ave, #01-62

Singapore 462029

Opening Hours: Monday-Sunday 24 Hours

 

Changi Airport T2

65 Airport Boulevard, #B16-029, Basement Level South, Terminal 2, Changi Airport

Singapore 819643

Opening Hours: Monday-Sunday 7am-11pm

 

Chinatown Point

133 New Bridge Road, #B1-01, Chinatown Point

Singapore 059413

Opening Hours: Monday-Sunday 8am-11pm

 

Circuit Road

77 Circuit Road, #01-464/466

Singapore 370077

Opening Hours: Monday-Sunday 8am-10pm

 

City Square Mall

180 Kitchener Road, #B1-09/10

Singapore 208539

Opening Hours: Monday-Sunday 8am-11pm

 

Clementi Ave

451 Clementi Ave 3, #01-307

Singapore 120451

Opening Hours: Monday-Sunday 24 Hours

 

Clementi Blk 352

352 Clementi Ave 2, #01-141/143

Singapore 120352

Opening Hours: Monday-Sunday 24 Hours

 

Compassvale Link

277C Compassvale Link, #01-13

Singapore 544277

Opening Hours: Monday-Sunday 24 Hours

 

Coronation Plaza

587 Bukit Timah Road, #01-01, Coronation Plaza

Singapore 269707

Opening Hours: Monday-Sunday 8am-11pm

 

Dawson Place

57 Dawson Road, #01-07, Dawson Place

Singapore 142057

Opening Hours: Monday-Sunday 24 Hours

 

Depot

108 Depot Road, #01-01, Depot Heights Shopping Centre

Singapore 100108

Opening Hours: Monday-Sunday 8am-11pm

 

Dover

28 Dover Crescent, #01-83

Singapore 130028

Opening Hours: Monday-Sunday 8am-11pm

 

Downtown East

1 Pasir Ris Close, #02-127, E!Hub Downtown East

Singapore 519599

Opening Hours: Monday-Sunday 8am-11pm

 

Eastpoint

3 Simei Street 6, #05-01, Eastpoint

Singapore 528833

Opening Hours: Monday-Sunday 24 Hours

 

Eunos Crescent

5 Eunos Crescent, #01-2619/21

Singapore 400005

Opening Hours: Monday-Sunday 8am-10pm

 

Geylang East

114 Aljunied Avenue 2, #01-75

Singapore 380114

Opening Hours: Monday-Sunday 24 Hours

 

Geylang Lorong 38

612/620 Geylang Lorong 38

Singapore 389551

Opening Hours: Monday-Sunday 24 Hours

 

Ghim Moh Link

29A Ghim Moh Link, #01-01

Singapore 271029

Opening Hours: Monday-Sunday 24 Hours

 

Hillion Mall

17 Petir Road, #B2-67, Hillion Mall

Singapore 678278

Opening Hours: Monday-Sunday 24 Hours

 

Hougang Blk 682

682 Hougang Ave 4, #01-310

Singapore 530682

Opening Hours: Monday-Sunday 24 Hours

 

Hougang Mall

90 Hougang Avenue 10, #B1-07, Hougang Mall

Singapore 538766

Opening Hours: Monday-Sunday 8am-10pm

 

Jalan Bukit Merah

1 Jalan Bukit Merah, #01-4500

Singapore 150001

Opening Hours: Monday-Sunday 8am-11pm

 

Jalan Kayu

447A Jalan Kayu, #01-01/02

Singapore 791447

Opening Hours: Monday-Sunday 24 Hours

 

Jalan Tiga

41 Jalan Tiga, #01-05

Singapore 390041

Opening Hours: Monday-Sunday 24 Hours

 

Joo Chiat Complex

2 Joo Chiat Road, #01/02-1139, Joo Chiat Complex

Singapore 420002

Opening Hours: Monday-Sunday 7am-11pm

 

Jurong East

135 Jurong Gateway Road, #01-337

Singapore 600135

Opening Hours: Monday-Sunday 24 Hours

 

Jurong East Blk 249

249 Jurong East Street 24, #01-106

Singapore 600249

Opening Hours: Monday-Sunday 8am-10pm

 

Jurong East Blk 345

Blk 345 Jurong East St 31, #01-29

Singapore 600345

Opening Hours: Monday-Sunday 24 Hours

 

Jurong Point

1 Jurong West Central 2, #B1-09, Jurong Point

Singapore 648886

Opening Hours: Monday-Sunday 9am-10am

 

Jurong West

498 Jurong West Street 41, #01-434/436/438

Singapore 640498

Opening Hours: Monday-Sunday 24 Hours

 

Kallang Bahru

71 Kallang Bahru, #01-529 & #02-531

Singapore 330071

Opening Hours: Monday-Sunday 7am-11pm

 

Kampung Admiralty

676 Woodlands Drive 71, #B1-02

Singapore 730676

Opening Hours: Monday-Sunday 24 Hours

 

Kang Kar Mall

100 Hougang Ave 10, #01-01 & #02-01, Kang Kar Mall

Singapore 538767

Opening Hours: Monday-Sunday 24 Hours

 

Kim Tian

18/20 Kim Tian Road

Singapore 169252

Opening Hours: Monday-Sunday 7am-10pm

 

Kitchener Complex

808 French Road, #01-01

Singapore 200808

Opening Hours: Monday-Sunday 7am-11pm

 

Lengkong Tiga

110 Lengkong Tiga, #01-233/235

Singapore 410110

Opening Hours: Monday-Sunday 24 Hours

 

Limbang Shopping Centre

533 Choa Chu Kang Street 51, #01-01, Limbang Shopping Centre

Singapore 680533

Opening Hours: Monday-Sunday 7am-11pm

 

Lorong Limau

80 Lorong Limau Road, #01-191

Singapore 320080

Opening Hours: Monday-Sunday 24 Hours

 

Lot 1 Shoppers’ Mall

21 Choa Chu Kang Ave 4, #B1-05

Singapore 689812

Opening Hours: Monday-Sunday 7am-11pm

 

Marsiling MRT

71 Woodlands Ave 3, #01-01, Marsiling MRT Station

Singapore 739044

Opening Hours: Monday-Sunday 7am-11:30pm

 

New Upper Changi

57 New Upper Changi Road, #01-1334/1336/1338

Singapore 461057

Opening Hours: Monday-Sunday 24 Hours

 

Northpoint City

1 Northpoint Drive, #B2-103/107, Northpoint City

Singapore 768019

Opening Hours: Monday-Sunday 8am-11pm

 

NUH Medical Centre

1 Lower Kent Ridge Road, #02-16, NUH Medical Centre

Singapore 119082

Opening Hours: Monday-Sunday 9am-10pm

 

Orchard Grand Court

131 Killiney Road, #01-01/02/03, Orchard Grand Court

Singapore 239571

Opening Hours: Monday-Sunday 24 Hours

 

Our Tampines Hub

1 Tampines Walk, #B1-01, Our Tampines Hub

Singapore 528523

Opening Hours: Monday-Sunday 24 Hours

 

Pasir Ris West Plaza

734 Pasir Ris Street 72, #01-37, Pasir Ris West Plaza

Singapore 510734

Opening Hours: Monday-Sunday 24 Hours

 

POIZ

51 Upper Serangoon Road, #01-30 to 32, 41 to 49, The POIZ Centre

Singapore 347697

Opening Hours: Monday-Sunday 24 Hours

 

PSA

460 Alexandra Road, #01-09 & #01-16

Singapore 119963

Opening Hours: Monday-Sunday 9am-10pm

 

Punggol Drive

612 Punggol Drive, #01-06

Singapore 820612

Opening Hours: Monday-Sunday 24 Hours

 

Punggol Drive Oasis

681 Punggol Drive, #B1-01, Oasis Terraces

Singapore 820681

Opening Hours: Monday-Sunday 9am-9pm

 

Punggol Plaza

168 Punggol Field Road, #03-01/02, Punggol Plaza

Singapore 820168

Opening Hours: Monday-Sunday 7am-11pm

 

Redhill

20 Lengkok Bahru, #01-13

Singapore 159053

Opening Hours: Monday-Sunday 9am-9pm

 

Rivervale Mall

11 Rivervale Crescent, #03-01, Rivervale Mall

Singapore 545082

Opening Hours: Monday-Sunday 8am-10pm

 

Rivervale Plaza

118 Rivervale Drive, #01-08, Rivervale Plaza

Singapore 540118

Opening Hours: Monday-Sunday 24 Hours

 

Sembawang Way

355 Sembawang Way, #01-01

Singapore 750355

Opening Hours: Monday-Sunday 24 Hours

 

Senja Grand

628 Senja Road, #01-01, Senja Grand

Singapore 670628

Opening Hours: Monday-Sunday 24 Hours

 

Serangoon Central

253 Serangoon Central Drive, #01-241

Singapore 550253

Opening Hours: Monday-Sunday 24 Hours

 

Sengkang East Avenue

279 Sengkang East Avenue, #01-06

Singapore 540279

Opening Hours: Monday-Sunday 24 Hours

 

Serangoon North Avenue

152B Serangoon North Ave 1, #01-384

Singapore 552152

Opening Hours: Monday-Sunday 24 Hours

 

Serangoon View

476 Upper Serangoon View, #02-18

Singapore 530476

Opening Hours: Monday-Sunday 7am-11pm

 

Siglap New Market

934 East Coast Road, Siglap New Market

Singapore 459125

Opening Hours: Monday-Sunday 24 Hours

 

Silat Ave Blk 150

150 Silat Ave, #01-44

Singapore 160150

Opening Hours: Monday-Sunday 8am-10pm

 

SingPost Centre

10 Eunos Road 8, #B1-101 to 107, SingPost Centre

Singapore 408600

Opening Hours: Monday-Sunday 8am-11pm

 

Square 2

10 Sinaran Drive, #04-46/47/48/49, Square 2

Singapore 307506

Opening Hours: Monday-Sunday 9am-10pm

 

Stirling Road

170 Stirling Road, #01-1147

Singapore 140170

Opening Hours: Monday-Sunday 8am-11pm

 

Sun Plaza

30 Sembawang Drive, #B1-01/02, Sun Plaza

Singapore 757713

Opening Hours: Monday-Sunday 24 Hours

 

Tai Seng

18 Tai Seng Street, #B1-13, Mapletree 18

Singapore 539775

Opening Hours: Monday-Sunday 8am-10pm

 

Taman Jurong Shopping Centre

399 Yung Sheng Road, #01-35, Taman Jurong Shopping Centre

Singapore 610399

Opening Hours: Monday-Sunday 24 Hours

 

Tanjong Pagar

1 Tanjong Pagar Plaza, #01-01

Singapore 082001

Opening Hours: Monday-Sunday 24 Hours

 

Tampines Blk 138

138 Tampines Street 11, #01-136

Singapore 521138

Opening Hours: Monday-Sunday 24 Hours

 

Tampines Blk 475

475 Tampines Street 44, #01-145

Singapore 520475

Opening Hours: Monday-Sunday 24 Hours

 

Tampines Community Centre

866A Tampines Street 83, #01-01, Tampines Community Centre

Singapore 521866

Opening Hours: Monday-Sunday 7am-11pm

 

Tampines Mall

4 Tampines Central 5, #B1-12, Tampines Mall

Singapore 529510

Opening Hours: Monday-Sunday 8am-11pm

 

Teban Garden

37 Teban Garden Road, #01-304/305/306

Singapore 600037

Opening Hours: Monday-Sunday 24 Hours

 

Tekka Place

2 Serangoon Road, #B1-06/09, Tekka Place

Singapore 218227

Opening Hours: Monday-Sunday 9am-10pm

 

Telok Blangah

78A Telok Blangah Street 32, #01-01/02

Singapore 101078

Opening Hours: Monday-Sunday 24 Hours

 

Toa Payoh Blk 95

95 Toa Payoh Lorong 4, #01-68/70/72

Singapore 310095

Opening Hours: Monday-Sunday 8am-10pm

 

Toa Payoh HDB Hub

500 Toa Payoh Lorong 6, #B1-32 & #01-33

Singapore 310500

Opening Hours: Monday-Sunday 7am-12midnight

 

Toa Payoh Lorong 4

192 Toa Payoh Lorong 4, #01-670/672

Singapore 310192

Opening Hours: Monday-Sunday 8am-11pm

 

Upper Boon Keng

5 Upper Boon Keng Road, #01-05

Singapore 380005

Opening Hours: Monday-Sunday 24 Hours

 

West Coast

502 West Coast Drive, #01-41

Singapore 120502

Opening Hours: Monday-Sunday 7am-11pm

 

White Sands

1 Pasir Ris Central Street 3, #B1-10, White Sands

Singapore 518457

Opening Hours: Monday-Sunday 8am-11pm

 

Woodlands Ave 1

570B Woodlands Ave 1, #01-06

Singapore 732570

Opening Hours: Monday-Sunday 7am-11pm

 

Woodlands 888

888 Woodlands Drive 50, #01-757

Singapore 730888

Opening Hours: Monday-Sunday 24 Hours

 

Woodlands Civic Centre

900 South Woodlands Drive, #B1-01

Singapore 730900

Opening Hours: Monday-Sunday 7am-11pm

 

Yew Tee Point

21 Choa Chu Kang North 6, #B1-01, Yew Tee Point

Singapore 689578

Opening Hours: Monday-Sunday 7am-11pm

 

Yishun MRT

301 Yishun Ave 2, #01-02, Yishun MRT Station

Singapore 769093

Opening Hours: Monday-Sunday 7am-11:30pm

 

Yung Kuang

63/66 Yung Kuang Road, #01-119 & #02-119

Singapore 610063

Opening Hours: Monday-Sunday 8am-10pm

Ntuc FairPrice supermarket view

Why is Ntuc FairPrice Supermarket the grocery store of the future?

NTUC FairPrice is giving the public a glimpse of how the future of grocery shopping might look. One experience they are demoing is giving shoppers more flexibility by allowing them to access their favorite groceries via both online and offline options.

Mr Wong talked to SP PRO about innovations that Singapore’s biggest online grocery platform FairPrice will soon be revealing. When Dorscon oranges were introduced, the demand for online groceries skyrocketed. FairPrice saw as much as five times the normal peak demand. But they dealt with it by relying on their own team.

With the help of AI, companies can handle logistics themselves. They also have many offline distribution channels and branded stores. They have a central warehouse model, and an automated warehouse that services both near and far customers. 

For those of us who live in the hustle and bustle of city living, hypermarkets provide a way for you to get quality groceries without having to go out of your way. They’re available all over Singapore, no matter where you are.”

Their hyperlocal delivery system means you can always be sure that the produce you order will never get old or rot before it gets delivered to your doorstep. He said one of the barriers when grocery shopping online is that customers are unsure whether what they ordered still has a long shelf life.

Today, there’s a lot of manual picking in the store because we just took an existing store with a fixed layout. But if we were to design a brand new ‘dark store’ from scratch, it would be expected that we would need to use a more automated system.

We may need to automate work in the future to keep prices low and affordable, which is something we want as an enterprise committed to Singaporeans.

FairPrice didn’t just stop with its online platforms. They started experimenting recently with an upgraded in-store concept called “Scan-and-Go.” In stores that offer the “Scan-and-Go” feature, customers are able to pick their products, use their phones to scan and pay for the items, and then simply walk out with their purchases. There are no long queues, no waiting time, and almost no contact whatsoever. The system also uses A.I. with machine learning algorithms to determine trust scores.

This is done to ensure you’re not leaving without paying for the items that were scanned. You need to scan a QR code before you leave and this device will determine how customer-worthy you are, as well as any items you might have tried to steal.

If you’ve never been to the store and bought expensive wines before, a salesperson will come over and show you their selection.

After a few more visits we should realize that you’re a trustworthy person, and it’ll be ok if you don’t pay on each visit.

Early in this decade, the e-commerce market has been steadily growing. In Singapore’s online grocery store market, FairPrice has had to compete with giants such as Alibaba and Amazon.

We are a startup and all we do is AI, which allows us to be faster than other, less specialized companies.

And we only have to worry about Singapore, whereas the other players have to think about what their markets are, as well as all their businesses they need to care for. And then I’m sure they’ll be making some compromises in terms of their priorities. Whereas our singular priority is to service Singapore for groceries in the best way.

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